Paid Marketing Specialist

We are seeking a results-driven Paid Marketing Associate to manage and optimize paid advertising campaigns across multiple platforms. This role requires a deep understanding of SaaS marketing, Google Ads, Bing Ads, and other performance marketing channels. The successful candidate will have hands-on experience in data analysis, campaign management, and strategic optimization to drive growth and ROI.

This role is full-time, Ahmedabad Gujarat India.

What you will do

• Diverse Exposure: As a Paid Marketing Associate, you will manage and optimize campaigns across various platforms such as Google Ads and Bing Ads,  gaining hands-on experience with all aspects of paid advertising.
• Analytics & Tracking: Utilize GA4, Google Tag Manager (GTM), and other analytics tools to track and analyze campaign performance. Provide actionable insights and reports to improve results.
• Collaboration: You will work closely with cross-functional teams, including design, content, and product teams, to execute and launch marketing campaigns.
• A/B Testing:You’ll analyze campaign performance, run A/B tests, and utilize insights to continuously optimize and improve campaign outcomes.
• Budget Management: Manage budgets and allocate spend effectively to drive performance, with a focus on maximizing ROI and minimizing cost-per-lead (CPL).
• Training: Gain access to in-depth training on marketing platforms, tools (GA4, GTM, etc.), and industry best practices to ensure your success.

What are you like

• A strong passion for digital marketing, particularly paid advertising in SaaS and the tech industry.
• Strong analytical skills with the ability to track, measure, and optimize campaign performance based on data-driven insights.
• Excellent written and verbal communication skills, 
• Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).
• 1-4 years of hands-on experience in managing paid advertising campaigns, ideally for SaaS products.
• Experience with tools such as Clarity, VWO, and Ahrefs for A/B testing and competitive analysis is a plus, but not mandatory.

About SocialPilot

SocialPilot empowers over 12,000 agencies and SMBs to manage their social media publishing, analytics, and social engagement while collaborating with their team and clients.

We’re a high-growth bootstrapped B2B SaaS company with healthy profitability and a solid runway.

SocialPilot is nominated as one of the 5 startups across India for the prestigious Economic Times Startup Awards in the Bootstrap category.

Our impact so far

• Helped 12,000+ marketing agencies and SMBs across the globe
• 5 billion+ social media posts published
• One of the fastest-growing SaaS companies in India as listed by Inc 42
• Ranked as a “Leader” consistently by G2, Capterra, SoftwareSuggest, and TrustRadius
• Nominated as one of the 5 startups across India for the prestigious Economic Times Startup Awards in the Bootstrap category
• Named as the Top 10 Bootstrapped Startups in India
• Consistently ranked as a “Great Product” consistently by G2, Capterra, and TrustRadius
• Officially a Great Place to Work^TM - Certified startup
• Rated by YOUR STORY as the Number 1 social media scheduling tool

What we believe in

• Customer Obsession: We put customers first while making decisions and planning future goals
• Ownership: We believe in taking ownership of areas that we’re working on. We own up to our – successes and failures. Moving the needle matters more than just busywork
• Relentless: When it comes to creation & innovation, we stop at nothing. We might fail at the first attempt, but we rise back fast to try again.
• Nimbleness: We respond rapidly to changing circumstances and customer needs
• Collaboration: Our collaboration efforts extend to our partners and customers along with our internal team. We are stronger together.

Why join SocialPilot?

• Complete transparency on strategy, business metrics, key performance indicators, and major initiatives across the organization
• No micromanagement: Own up your work and be accountable without the need for close supervision.
• Great team: Work with a great team with diverse backgrounds from world-class organizations
• Personal growth: Design a personal learning plan and utilize organizational resources to achieve the goals.
• Best in class health and medical benefits
• Profit-Sharing Plan: We reward our high-performing employees by actually sharing profits with them. The profits for the year 2021 were shared with the team in the final week of December
• Staycation: Every year, choose anywhere in the world to stay for a month; we will take care of the expenses!
• Open Door Policy: Strong communication and transparency go a long way in creating stress-free workplaces. Got a question? Just ask the right person without any bureaucracy
• Zen-like Workspace: A modern, aesthetically pleasing workspace with an all-inclusive cafeteria and dedicated conference/meeting rooms if you decide to work from the office