Performance Marketing Manager

SocialPilot is looking for an experienced Performance Marketing Manager to join our team. You will use paid marketing channels such as Google, Meta and other networks to drive signups for SocialPilot and upgrades for SocialPilot. In this role, you will collaborate with designers, product managers and Senior Marketing Managers to lead paid user acquisition for U.S geography.

This role is full-time, based in Ahmedabad, and might require occasional domestic and international travel.

What you will do

• Lead paid marketing user acquisition across all channels including Google, Meta, Twitter, LinkedIn, Bing, YouTube, Reddit etc. & campaigns on G2Crowd, Capterra, etc.,
• Managing performance ad campaigns across search, display, and retargeting networks by conducting extensive keyword research, analysis, and testing of keyword performance
• Ensuring successful campaigns, managing bids and budgets to be able to meet the predefined KPIs
• Optimizing campaigns, monitoring performance of all the key growth metrics on a daily/weekly basis and presenting it to the leadership periodically to deliver the best return on investment.
• Own creative ads and ad copy, testing different messaging, targeting and landing pages to ensure campaigns are performing optimally.
• Run A/B testing across ads, landing pages, messaging & copy.
• Deep dive into metrics and provide actionable insights for management on key performance metrics like CPC, CPI, Cost per Upgrade etc.

What are we looking for?

• 5+ years of experience in paid advertising campaigns, majorly in the Google, LinkedIn, Facebook, Instagram, Twitter Ads
• Prior experience in Performance marketing in the B2B/ SaaS setup in the US markets
• Experience identifying target audiences and devising effective campaign strategies across networks to ensure campaign success.
• Should be able to manage budgets (50-100k USD per month or higher), optimize cost per lead, recommend paid platforms and channels, and should be able to work with the team on landing page and conversions
• Ability to brainstorm new and creative growth strategies
• Strong analytical skills with proficiency in Google Analytics and Excel and ability to troubleshoot campaign tracking issues
• Hands-on experience in Google Editor, Google Analytics, Google Merchant Center
• Impeccable written and oral communication skills

About SocialPilot

SocialPilot empowers over 12,000 agencies and SMBs to manage their social media publishing, analytics, and social engagement while collaborating with their team and clients.

We’re a high-growth bootstrapped B2B SaaS company with healthy profitability and a solid runway.

SocialPilot is nominated as one of the 5 startups across India for the prestigious Economic Times Startup Awards in the Bootstrap category.

Our impact so far

• Helped 12,000+ marketing agencies and SMBs across the globe
• 5 billion+ social media posts published
• One of the fastest-growing SaaS companies in India as listed by Inc 42
• Ranked as a “Leader” consistently by G2, Capterra, SoftwareSuggest, and TrustRadius
• Nominated as one of the 5 startups across India for the prestigious Economic Times Startup Awards in the Bootstrap category
• Named as the Top 10 Bootstrapped Startups in India
• Consistently ranked as a “Great Product” consistently by G2, Capterra, and TrustRadius
• Officially a Great Place to Work^TM - Certified startup
• Rated by YOUR STORY as the Number 1 social media scheduling tool

What we believe in

• Customer Obsession: We put customers first while making decisions and planning future goals
• Ownership: We believe in taking ownership of areas that we’re working on. We own up to our – successes and failures. Moving the needle matters more than just busywork
• Relentless: When it comes to creation & innovation, we stop at nothing. We might fail at the first attempt, but we rise back fast to try again.
• Nimbleness: We respond rapidly to changing circumstances and customer needs
• Collaboration: Our collaboration efforts extend to our partners and customers along with our internal team. We are stronger together.

Why join SocialPilot?

• Complete transparency on strategy, business metrics, key performance indicators, and major initiatives across the organization
• No micromanagement: Own up your work and be accountable without the need for close supervision.
• Great team: Work with a great team with diverse backgrounds from world-class organizations
• Personal growth: Design a personal learning plan and utilize organizational resources to achieve the goals.
• Best in class health and medical benefits
• Profit-Sharing Plan: We reward our high-performing employees by actually sharing profits with them. The profits for the year 2021 were shared with the team in the final week of December
• Staycation: Every year, choose anywhere in the world to stay for a month; we will take care of the expenses!
• Open Door Policy: Strong communication and transparency go a long way in creating stress-free workplaces. Got a question? Just ask the right person without any bureaucracy
• Zen-like Workspace: A modern, aesthetically pleasing workspace with an all-inclusive cafeteria and dedicated conference/meeting rooms if you decide to work from the office